I made my annual sojourn to Fortune Brainstorm Tech last week in Aspen, and once again had another terrific experience connecting with industry insiders and hearing insights from an impressive speaker slate. Throughout the conference I regularly tweeted, and below are some further highlights I captured to pass along:
Bob McDonald, P&G:
- P&G is focused on having 1:1 relationships between all its brands and every consumer in the world
- It's important to dismantle the hierarchy of any organization so managers don't have time to micromanage
Dick Costolo, Twitter:
- We want Twitter to be the world in your pocket
- Ads are just tweets, and advertisers can now drive real-time marketing campaigns
- We plan to provide the Twitter experience on all platforms
Jeffrey Katzenberg, Dreamworks:
- It's unbelievable how bad movies have been recently
- The bloom is off the rose in 3-D
- Social media will force Hollywood to make better products
- If you love your work, love coming to work, you will do great work
- TV business is on fire
Trip Adler, Scribd:
- The digital reading landscape is fragmented
- Get people reading again by providing a more immersive experience
The New Consumer Conversation-Dan Rose of Facebook, Susan Lyne of Gilt Groupe and Stephen Gillet of Starbucks:
- Facebook is about helping companies take advantage of what's on the web, which is really about people
- Marketing in a social world is more like a conversation
- If you do a lot of little social experiments, you find the big thing that scales
- Social media was more about creating fans in the beginning, now it's more about engagement
Business vs. Government-Glenn Hutchins of Silver Lake, Gary Shapiro of CEA, and Christine Varney of U.S. Dept. of Justice:
- If you don't like the anti-trust laws, repeal them
- Technology moves so rapidly that the market has moved beyond the big anti-trust battles of the last 20 years
- Need a national competitive strategy for our government
Frank Quattrone, Qatalyst Partners:
- It feels like a new era of IPOs
- LinkedIn is the Netscape of its era
- Facebook has done a marvelous job of creating a platform people live on
Workshop: Publishing and Broadcasting--Who Survives?:
- Digital has enabled the direct relationship between the brand and the consumer
- You are not your distribution channel, you are your content
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