On Friday I'm attending an all-day, "Let's Get to Know Blogging" workshop for a small group of business bloggers given by the folks at BlogBusinessSummit. Steve Broback, co-author of Publish and Prosper: Blogging for your Business will be leading the group, along with his chief blogger and editorial lead, Teresa Valdez Klein.
As a relative newbie with my Marketfusions and Innuity blogs I have a lot to learn, although I have been pretty keen on self-discovery from the moment I started blogging. All I can say is that this is a very compelling medium once you begin posting - it immediately connects you to many relevant people/subjects and stimulates the kind of thinking that generates new ways of looking at things. These are extremely useful outcomes, in and of themselves, for a CMO-type person.
When I last saw the BlogBusinessSummit team over lunch, I brought up the fact that I hadn't blogged yet. They advised that I just "start blogging" - don't think about it further - and suggested Blogger as one of several easy places to start. This was a great suggestion in that start-up was easy, and it diffused any fears I had about set-up and initial posting and really made me wonder why I hadn't blogged before.
To share blog start-up experiences, I am also in the "beta stage" of our Innuity corporate blog and we selected TypePad for reasons of fuller functionality. That was bit more complicated than Blogger in terms of the user experience and technical know-how. We've moved some of the technical steps over to our promotion experts and we'll see how things progress. I also tried TypePad for my Marketfusions blog, but haven't decided yet to make a switch. (I like the way the MF blog looks on Blogger's template, and since I am pretty visually-oriented I need some good reasons to move over. Maybe not having categories will push me in another direction...)
So, I have lots of questions about what's next and how to become the expert blogger in 10 easy steps. OK, I'm not sure it will be all that easy but I'm game. Our workshop is going to cover the gamut of relevant topics: Blog Basics, RSS and Feeds - The Essentials, Blog Platforms, Blog Management and Blog Management - Beyond Posting. These are all subject areas that I'm ready to dig into and learn more about. (This is really a little geeky of me, but true.)
My bottom-line message: Blogging is actually fun and it isn't just all about work. It's like taking a road trip to cool places, but not actually knowing exactly what you'll find on the way. The traveler in me gets it - just blog.
http://www.blogbusinesssummit.com/
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